BRIDES puts the power of authentication into the palm of consumers’ hands to enable easy online retail verification in support of manufacturers.

Lost sales and damaged brand reputation from potentially harmful and lower quality products due to counterfeiters costs the bridal industry millions of dollars each year; a problem that is expanding through the use of fraudulent websites.

BRIDES, in partnership with DSS offers DSS’s latest generation, smart phone based, website authentication technology, AuthentiSite. This technology, as part of BRIDES Wedding Genius App, uniquely enables consumers to use their smart phone to verify that they are purchasing product from an approved online vendor’s website—to help ensure that they are getting the quality product they expect.